Work With Me

We are so excited about your interest in Cupcakes & Kale Chips!

Cupcakes & Kale Chips loves partnering with brands that fit in with the mission to share easy gluten free recipes the entire family can enjoy together. The focus is a balanced approach that centers on readily available ingredients and wholesome meals, leaving room to enjoy some indulgence.

All of the relationships are based on these values:

PARTNERSHIP WITH BRANDS I LOVE
PROMOTING CONTENT TO SERVE MY AUDIENCE
PASSION FOR THE CONTENT I CREATE

We are currently accepting sponsored brand partnerships for services including recipe development, photography, videography, and influencer marketing. Download the Media Kit for more information.

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If you’d like to work with Brianne, send an email to brianne@cupcakesandkalechips.com.

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About Cupcakes & Kale Chips

At Cupcakes & Kale Chips, you’ll find gluten free recipes with a simple approach to making one meal everyone can eat and will love to eat. All of the flexible family dishes for everyone to enjoy. By focusing on wholesome meals and snacks, there’s always room for dessert.

With simple strategies, approachable recipes, and easy-to-find ingredients, these recipes save time, effort, and money. Because the gluten free lifestyle is every day, not just when you want a cupcake!

About Brianne

Brianne is the full-time owner and publisher of Cupcakes & Kale Chips. She started her adult life as a Chemical Engineer working in the pharmaceutical industry. Then she combined her desire to learn, her strength in picking up new skills and knowledge, and her love of mixing things up to create something new and funneled that into her passion for food. Learn more about her here.

Creating and sharing recipes on the blog since 2012, Brianne is always inspired by simplifying a busy life and sitting around the dinner table together. This also means balancing her gluten-free needs with a husband and two growing boys who are always hungry and can eat anything, but won’t eat everything.

She believes life is all about balance, like work and fun, family-time and self-care, ice cream and salad… Cupcakes & Kale Chips!

Audience and Social Reach

Traffic and Statistics

• May 2022 Pageviews: 311K+
• 2021 Average Monthly Pageviews: 311K+
• Lifetime pageviews: 34M+
• 84% US, majority female

Social Media Following

• Cupcakes & Kale Chips on Facebook: 1.2M+ Followers
• Gluten Free Mom on Facebook: 10.2K+ Followers
• Pinterest: 216K+ Followers
• Instagram: 25.7K+ Followers
• TikTok: 200+ Followers

Email Subscribers

• Over 7000 subscribers
• Average open rate: 30.5%
• Average click rate: 2.8%

Services Offered

• Recipe development based on keyword research and knowledge of the audience
• Well-written and SEO-optimized posts designed for long-term traffic
• High-quality photography
• Short format videography
• Social media promotion designed to maximize engagement
• Press trips

Typical campaign deliverables include:

• Pre-production recipe SEO research – and brand concept approval, with a phone call to discuss, if desired
• Ongoing email availability
• SEO keyword research – for recipe selection and writing the post
• Recipe development – with all grocery costs included
• Photography – ingredient, process, and hero images, with a digital license for the brand to use images on their social media or website
• Well-written, optimized post – designed to continue to deliver traffic well beyond the campaign period
• Social promotion – Facebook, Instagram, Pinterest, Twitter, and email
• Reporting – in the client’s desired format or via InfluenceKit

With additional services available for:

• Short format videos
• Audience research and targeted boost funds for Facebook and Instagram ads

Interested in working with Cupcakes & Kale Chips?

Send an email to brianne@cupcakesandkalechips.com.